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Is My Company Required to Post a Cookie Policy or Pop-Up Notification?

Cookies are small text files placed on a user’s device that are meant to collect data from consumers and help companies and third-party advertisers understand…
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Shopify Conversion Rate Optimization Tactics

What is a Conversion? A conversion is when your website visitors take the actions you want them to take. These actions can include signing up…
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Multivariate Testing: What it is and How to Run the Best Tests

What is Multivariate Testing? Multivariate Testing, also known as MVT is the process used by optimizers to test multiple variations of multiple elements, then measuring…
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Optimize Conversion Rate

If you are new to eCommerce I think your first question is: What is a conversion? That’s a great question! A conversion is when a…
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Do you SEO your E-commerce website?

Above is a benchmark for conversion rate of 25 retail categories provided by Marketing Sherpa based on 2,885 marketers.1 51% of search is organic, do…
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4 Quick And Powerful SEO Marketing Survival Tips

SEO marketing is a constant stream of change. In 2014 alone, Google’s Panda updates wreaked a storm of havoc for thousands of website owners. Today,…
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SEO for Ecommerce Sites: Using Keywords Naturally and Providing Product Descriptions

Most companies set up websites with the intention of imparting information to their consumers and improving their online reputation.  But with an eCommerce site, the…
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Custom Web Design for Mortgage Brokers

Competing in the world of mortgage brokering can be hard these days. After all, after the economic downturn resulting from the bursting of the housing…
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Why Video is So Important for Boosting Website Traffic

When you think search engines, you probably only think of traditional services like Google, Yahoo!, and Bing. But, did you know that the second largest…
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How Polls Can Supercharge Your Social Media Marketing

Unless you have been living under a rock for the last decade, you are probably very familiar with social media sites like Facebook, Twitter, Google+,…
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