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Why Video is So Important for Boosting Website Traffic

When you think search engines, you probably only think of traditional services like Google, Yahoo!, and Bing. But, did you know that the second largest search service is YouTube? As a result, if you are not regularly posting on YouTube, you are missing out on an enormous pool of potential impressions. Moreover, you are depriving your brand of the opportunity to make a truly engaging appeal to potential customers in a manner that only video can accomplish.

YouTube is Just One Video Service

By far the best-known video hosting site is YouTube, but there are a great number of other sites, as well, like Vimeo, DailyMotion, and Bing Videos to name but a few. Each has its own unique audience, and each sees millions of visitors a day. They all have their own character, and some may better suit your particular brand than others. But, at the very least, every modern site should be posting to YouTube on a fairly regular basis to take advantage of its huge volume of daily visitors. According to a January 25, 2015 article in the Huffington Post, YouTube sees more than 1 billion unique visitors every month. That means there are a billion reasons to get on YouTube and similar video sites today.

Video Creates Strong Impressions

Yes, it is important to post regular written content and nice static images throughout most of your site, but nothing can make a better impression than a video. Even a poorly shot video of a representative of your company discussing your products or services can communicate more to a viewer in seconds than a long page of text and images can in an hour. Of course, a well done video that more accurately represents your brand is preferable, but the point is clear: video is important to any modern marketing campaign, and a website lacking video is not making the impression on visitors that it could. 

Easy to Implement

Best of all, adding video to a website is quite simple these days. While you can host your own video content locally on your server, it makes more sense to post it on sites like YouTube and Vimeo, and to then use those sites’ embedding tools to post the video to your site. That will allow you to take advantage of the host’s enormous network for quick delivery of the video, put the video in front of all of that site’s visitors, and keep things incredibly simple from a site administration standpoint.

Ready to Get Started?

Absolute Web Services will be happy to help you explore the options for upgrading your site with attention catching video. We have years of experience and deep industry contacts to help you get the content you want posted to as many popular sites as possible, reaching a pool of billions of potential impressions. Simply call us at 305-937-2526 today and we will be happy to discuss your options!

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