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TikTok Trends in 2021 That are Here to Stay

TikTok has grown exponentially in the past year, with engagement levels up from where they were this time in 2020. In their recent Trend Report,…
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Experience-Driven eCommerce in 2021

Creating an immersive brand experience from URL to in-real-life (at a time when in-person experiences are limited) has become a must, especially amidst a global…
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Growing eCommerce Brand Loyalty with Community Marketing

As a brand, building a community is a fantastic way to connect with your audience – it can bring you prospective buyers, and help you…
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Marketing Sustainability Without Greenwashing

Greenwashing, also known as ‘Green Sheen,’ is an unfortunately common marketing strategy used to make a brand seem more eco-friendly or healthy than it actually…
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Graphic Design Trends to Lookout for in 2021

In 2021, customers are seeking functionality and fun. Personality, animation, and clean, minimal layouts are becoming predominant parts of visual design, where brands not only…
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Buying Patterns are Inconsistent, but the Direction of Global eCommerce Is Clear

By Mike Cassidy, Signifyd lead storyteller A winter wave of the coronavirus is rolling across Europe and through the United States, leading to new lockdowns…
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Email Marketing Magic with the New Okendo-Klaviyo Integration

There’s a new power couple in town: the magic of Klaviyo’s sophisticated marketing platform combined with the rocket fuel of Okendo’s review and UGC generation….
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How to Retain Subscribers with New Email Marketing Strategies

If you’re reading this, it’s probably safe to say you spend a decent amount of time trying to get new subscribers. But how do you…
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The Top 5 Tips to Mastering SMS Marketing

The average person checks their phones up to 85 times per day. Even 80% of millennials alone are quick to say the second they wake…
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Should Your Brand be on TikTok?

A lot has happened since TikTok made its digital debut in 2018. This year alone it exploded in popularity, becoming the Number 1 downloaded app of…
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