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Prepare for the 2021 Holiday Season

Every aspect of the world changed during the pandemic. Our working and sleep habits changed, which is why it makes sense that our shopping habits…
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Preparing Your eCommerce Business for the iOS 14 Update

By now, you’ve likely heard about the upcoming Apple iOS 14 update, which includes data privacy changes that might impact your business if you run…
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NFTs and How They’re Used in Marketing

By now you’ve likely seen the acronym NFT pop up online, but what is it and why has it become so popular? NFTs, or Non-Fungible…
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TikTok Trends in 2021 That are Here to Stay

TikTok has grown exponentially in the past year, with engagement levels up from where they were this time in 2020. In their recent Trend Report,…
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Experience-Driven eCommerce in 2021

Creating an immersive brand experience from URL to in-real-life (at a time when in-person experiences are limited) has become a must, especially amidst a global…
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Growing eCommerce Brand Loyalty with Community Marketing

As a brand, building a community is a fantastic way to connect with your audience – it can bring you prospective buyers, and help you…
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Marketing Sustainability Without Greenwashing

Greenwashing, also known as ‘Green Sheen,’ is an unfortunately common marketing strategy used to make a brand seem more eco-friendly or healthy than it actually…
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Graphic Design Trends to Lookout for in 2021

In 2021, customers are seeking functionality and fun. Personality, animation, and clean, minimal layouts are becoming predominant parts of visual design, where brands not only…
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Buying Patterns are Inconsistent, but the Direction of Global eCommerce Is Clear

By Mike Cassidy, Signifyd lead storyteller A winter wave of the coronavirus is rolling across Europe and through the United States, leading to new lockdowns…
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Email Marketing Magic with the New Okendo-Klaviyo Integration

There’s a new power couple in town: the magic of Klaviyo’s sophisticated marketing platform combined with the rocket fuel of Okendo’s review and UGC generation….
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