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Growing eCommerce Brand Loyalty with Community Marketing

As a brand, building a community is a fantastic way to connect with your audience – it can bring you prospective buyers, and help you…
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How to Use Instagram Guides for Your Business

To help users more easily discover and sift through targeted content, Instagram launched a new format: Instagram Guides. Similar to scrolling through a blog post,…
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Marketing Sustainability Without Greenwashing

Greenwashing, also known as ‘Green Sheen,’ is an unfortunately common marketing strategy used to make a brand seem more eco-friendly or healthy than it actually…
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Graphic Design Trends to Lookout for in 2021

In 2021, customers are seeking functionality and fun. Personality, animation, and clean, minimal layouts are becoming predominant parts of visual design, where brands not only…
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Email Marketing Magic with the New Okendo-Klaviyo Integration

There’s a new power couple in town: the magic of Klaviyo’s sophisticated marketing platform combined with the rocket fuel of Okendo’s review and UGC generation….
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How to Retain Subscribers with New Email Marketing Strategies

If you’re reading this, it’s probably safe to say you spend a decent amount of time trying to get new subscribers. But how do you…
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eCommerce Guide: Frequently Used Terms to Know

The eCommerce industry often introduces new or frequently used terms throughout day-to-day conversations and across various industries. When you’re running or managing a successful eCommerce…
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Digital Marketing Conferences to Attend in 2020

If you’re looking to increase your industry knowledge and optimize your companies’ digital marketing presence, it is crucial to stay up-to-date on the latest trends…
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How to do Pre-Launch Marketing

Congratulations, you have decided to launch your own online business! You are working every day to launch, have secured products (or built them), have invested…
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Tips To Reduce Shopping Cart Abandonment

Cart abandonment aka the arch nemesis of the ecommerce website usually emerges as the winner of each battle. In the world of online shopping 68%…
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