
What Is Google Adwords?
What Is Google Adwords?
Adwords or pay by click advertising is a form of advertising where the advertiser only pays for the advertising if the ad is clicked. Google (http://adwords.google.com) has the largest pay per click program available and is the most popular. The cost for the click is usually pre-determined but can increase depending on how popular the key words are that you are using.
What are keywords?
Keywords are specific terms or words that describe what you are trying to express or your product. It tends to be the specific words or phrases that people type into search engines to find what they are looking for
Why use Adwords?
Adwords can be extremely beneficial to a business because your advert is only clicked on by customers who want more information about your product. Therefore you are only paying for advertising for that specific target audience. This is unlike TV or print media where you have to pay to advertise your product to a blanket audience. Using a target audience allows your advertising dollar to stretch further.
While Google does give good tools to manage an adwords campaign picking the right keywords for you target market can be quite tricky. Our South Florida web design company has a proven track record with managing Google campaigns and finding the right SEO for your website. Please visit http://www.aws3.com/ or call (305) 937-2526 for more information on how we can help.
More Articles
Experience-Driven eCommerce in 2021
Creating an immersive brand experience from URL to in-real-life (at…
Read more
eCommerce Business and Technology Predictions for 2021
2020 made an impact on just about everything, eCommerce included….
Read more
Emulating In-Store Shopping Experiences, Online!
As brick and mortar stores begin to fade out and…
Read more
Growing eCommerce Brand Loyalty with Community Marketing
As a brand, building a community is a fantastic way…
Read more
How to Use Instagram Guides for Your ...
To help users more easily discover and sift through targeted…
Read more
Absolute Web Awarded Partner of the Year ...
We’re excited to announce that Absolute Web was named Multi-platform…
Read more
Marketing Sustainability Without Greenwashing
Greenwashing, also known as ‘Green Sheen,’ is an unfortunately common…
Read more
Sergiu Tabaran on Magento and Innovation in ...
Our very own Sergiu Tabaran, Absolute Web’s eCommerce Specialist and…
Read more
We're Social