The core philosophies of Luminaire – the necessity of design education, the desire for limitless inspiration and the requirement of impeccably detailed execution – inhabit the company’s roots and extend far beneath the current landscape. “From the age of 16, I dreamt of having something like a church, where people would come to experience good design,” says Nasir Kassamali, who with his wife Nargis, envisioned and created the company. From Kenya and of Indian ancestry, the Kassamalis emigrated to the United States in 1973. Presciently enamored by the work of visionaries such as Le Corbusier, Mies van der Rohe, Alvar Aalto and Arne Jacobsen, their keen foresight stemmed from an intense appreciation for design and grew into a powerful desire to share this knowledge with the public, while making the highest level of contemporary, international products directly accessible to the consumer.

This website project is a product of a strong partnership and collaboration between Luminaire, with special attributions to Koki Mourao and Douglass McClellan, + the team at Absolute Web, lead by Sergiu Tabaran. Highlights of the project are Platform Migration from Woo to Shopify, SEO Optimization, New UI/UX and integration with a custom ERP system.

Project Summary

  • Woo to Shopify replatforming
  • Searchspring integration
  • AI recommendations
  • Custom timeline module
  • Email automation: Klaviyo
  • Gift Card by Rise
  • Custom forms: Typeform
  • Complex blog (Video / History / Blogs)
  • Custom Designers Module
  • Catalog (non-purchasable)
  • Wishlist


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