BHFO

The main goal of the project was to redesign the UI/UX of the old website to have a better shopping experience overall, especially on mobile devices. Because the store has several hundred thousand SKUs (sometimes more than 1 million SKUs), we needed a powerful search solution and we based it around Searchspring.

Some custom features and functionalities developed are Product Wishlist with the ability share a link without being logged in, Collection Pages based on Searchspring, Ajax “Add to Cart” and “Cart Quantity Update”.

Project Summary

  • Custom UI/UX
  • Wishlist
  • Smart Search
  • Email Automation Flows
  • Ajax-based Modules
  • Mega Menu
  • PDP Upsell sections
  • PDP Variations Tabs
  • Product Recommendations
  • Product Quiz

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