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December 28, 2017
The Importance of Influencer Marketing
Influencer Marketing has taken the social media world by storm and we’ll continue to see the field grow in the upcoming year. Influencer Marketing has become so powerful because people trust other people more than they trust corporations and generic advertisements. We’ll see more individuals try to become social media influencers because of how profitable it has become, and we’ll also see more companies using influencer content because it has proven to be very effective. This new marketing trend has allowed businesses to reach their target audiences in a more authentic, effective, and affordable way. More companies are tapping into the trend and using influencers for their marketing campaigns. We’re here to tell you why implementing influencer marking into your social media strategy will be essential for your brand.
Builds Trust with the Consumer
Influencer marketing is an excellent way to boost awareness of your brand. When influencers publish content related to your brand on their social media channels, their followers will view the company’s products or services as trustworthy because the influencer will either be someone they admire or know. This will create a higher level of authority for the brand.
Also, the influencer’s followers may begin sharing the branded content, which will definitely boost awareness and drive larger amounts of traffic without spending more money.
Helps Target Audiences Accurately
Marketers say that they gain better consumers through influencer marketing than any other tactics they’ve tried. It also gives them the ability to reach diverse audiences. If the right type of influencer is selected it will allow the brand to receive the strongest return. Different products and service categories require different types of influencers, so it’s very important to pick influencers accurately. Selecting influencers that cater to your specific industry will ensure that when consumers visit your website they will already be interested in what your company has to offer.
Meet Marketing Goals Effectively and Make it Affordable
Marketers tend to worry about being able to accurately track the success of influencer campaigns. Brands should focus on deeper engagements like, engagement rates, comments, clicks and conversions. These results can help with the analysis process. Influencer Marketing generates more than twice the sales of traditional advertising and it provides the most cost-effective channels for businesses.
Will Boost SEO
In addition to achieving immediate marketing goals, an influencer marketing plan can significantly boost your brand’s search rankings. Consumers searching for information on social media will turn to search engines during their decision-making process.
The more people who mention your brand on social media, the more you’ll be searched for on Google and other search engines.
Unaffected by Ad Blocker Technologies
With advertisements all over television, radio, and now social media, there’s no way anyone can process all of them. More social media users are beginning to use ad blocking technology because they are unhappy with advertisements being forced on them. If you choose to implement an Influencer Marketing plan you will still be able to promote your brand and it will be delivered through a highly visible and trusted source.
Can Be Implemented by Any Brand
Another benefit of Influencer Marketing is that it can be used for any type of business. There are influencers for every industry you can imagine. Whether your business is selling clothing, accessories, nutritional supplements, or even offering a service, there are always valuable influencers that can be utilized to help promote your business.
Let’s Wrap Things Up
In the digital age we’re currently living in, traditional ads are fading into the background. Consumers are bound to ignore ads, or even worse, block them altogether. They want to get recommendations from people they admire, know, and trust. Whether it be a celebrity or an actual consumer who has experienced your brand. You will reach more potential consumers and increase revenue by utilizing influencers.