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January 19, 2021
eCommerce Business and Technology Predictions for 2021
2020 made an impact on just about everything, eCommerce included. With consumers spending more time at home, online spending remained impressive. In Q3, $1 in every $5 spent was on an online purchase, an increase from the year before.
With brands pivoting to an omnichannel approach, consumers now expect just that: the option to discover and purchase products online and in-store. As we emerge from a year where eCommerce was a driving force, it’s important to look ahead and consider what’s on the horizon.
The emergence of Progressive Web Applications
Social-driven purchases and the importance of a social commerce strategy