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eCommerce Business and Technology Predictions for 2021

2020 made an impact on just about everything, eCommerce included. With consumers spending more time at home, online spending remained impressive. In Q3, $1 in every $5 spent was on an online purchase, an increase from the year before.

With brands pivoting to an omnichannel approach, consumers now expect just that: the option to discover and purchase products online and in-store. As we emerge from a year where eCommerce was a driving force, it’s important to look ahead and consider what’s on the horizon.

We’ll explore:

  • The emergence of Progressive Web Applications
  • Social-driven purchases and the importance of a social commerce strategy
  • Experience eCommerce
  • Power eCommerce platforms

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