Horus Straps
Horus Straps approached Absolute Web with a lack of new customer acquisition and stagnant growth.
Most of their marketing strategies were all designed to recapture current customers and they were seeing no growth year over year in sales revenue.
What we did
Google Ads Challenge
When we first onboarded Horus Straps, their Google Ads account consisted of mostly all Branded campaigns, obviously with an extremely high return on ad spend. However, their main goal was to acquire new customers and there was very little focus on that. When we stepped in, their year to date performance (8 months) looked like the following:
Branded:
- Conversions (purchases) – 592.19
- ROAS – 23.19
Prospecting:
- Conversions (purchases) – 292.28
- ROAS – 1.08
Clearly, their prospecting campaign needed some work. We were given the opportunity to improve their account by focusing heavily on new customer acquisition with a goal CPA of $150.
Our Results
In the same time frame and with highly specific prospecting campaigns, we generated the following purchases from only new customers:
AW Prospecting:
- We spent 65.72% less on ads
- Generated two dozen less purchases while increasing the revenue by 10.32%
- Cut the cost per acquisition by nearly 50%
- Increased the ROAS by 2x
Facebook
Challenge
When auditing the Horus Straps Facebook account, we knew the main goal for the client was new customer acquisition. However, nearly every campaign was set to optimize for page likes and landing page views, none of which prioritize purchases.
When we stepped in, the only purchase campaign they were running had the following targeting and results:
Targeting:
- 180 day social engagers
- 30 day website visitors
*** all retargeting, no new customer acquisition campaigns in place
Creative:
- Static image ads
Results:
- Conversions (purchases) – 20
- ROAS – 2.78
Our Results
Retargeting campaigns
Targeting:
- 30 day add to cart
- 30 day website visitors
- 30 day initiate checkout
Creative:
- Static image ads
- Carousel ads
- Collection ads
- Dynamic carousel ads
- Video ads
Results:
- Conversions (purchases) – 79 (119% increase)
- Cost / Conv – 90% decrease
- Revenue – 64.5% increase
- ROAS – 5.37 (63.5% increase)
Prospecting campaigns
Targeting (without giving too much of our secrets away):
- Lookalikes
- Household income level
- Engaged shoppers
- Relevant interests
- & more
Creative:
- Static image ads
- Carousel ads
- Collection ads
- Dynamic carousel ads
- Video ads
Results:
- Conversions (purchases) – 98 (100% increase)
- ROAS – 7.99 (100% increase)
Recap
Before we took over Horus Straps’ advertising, they had no customer acquisition campaigns on Facebook and Instagram. In just one month, we increased their Facebook revenue from new customers by nearly 100%. We now focus heavily on acquiring new customers and have also improved their retargeting efforts.
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