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Horus Straps

Watch from Horus Straps

Horus Straps approached Absolute Web with a lack of new customer acquisition and stagnant growth.

Most of their marketing strategies were all designed to recapture current customers and they were seeing no growth year over year in sales revenue.

Google Ads Challenge

When we first onboarded Horus Straps, their Google Ads account consisted of mostly all Branded campaigns, obviously with an extremely high return on ad spend. However, their main goal was to acquire new customers and there was very little focus on that. When we stepped in, their year to date performance (8 months) looked like the following:

Branded:

  • Conversions (purchases) – 592.19
  • ROAS – 23.19

Prospecting:

  • Conversions (purchases) – 292.28
  • ROAS – 1.08

Clearly, their prospecting campaign needed some work. We were given the opportunity to improve their account by focusing heavily on new customer acquisition with a goal CPA of $150.

Our Results

In the same time frame and with highly specific prospecting campaigns, we generated the following purchases from only new customers:

AW Prospecting:

  • We spent 65.72% less on ads
  • Generated two dozen less purchases while increasing the revenue by 10.32%
  • Cut the cost per acquisition by nearly 50%
  • Increased the ROAS by 2x
Google Shopping Ads
Google Ad
Google Ad

Facebook
Challenge

When auditing the Horus Straps Facebook account, we knew the main goal for the client was new customer acquisition. However, nearly every campaign was set to optimize for page likes and landing page views, none of which prioritize purchases.

When we stepped in, the only purchase campaign they were running had the following targeting and results:

Targeting:

  • 180 day social engagers
  • 30 day website visitors
    *** all retargeting, no new customer acquisition campaigns in place

Creative:

  • Static image ads

Results:

  • Conversions (purchases) – 20
  • ROAS – 2.78

Our Results

Retargeting campaigns

Targeting:

  • 30 day add to cart
  • 30 day website visitors
  • 30 day initiate checkout

Creative:

  • Static image ads
  • Carousel ads
  • Collection ads
  • Dynamic carousel ads
  • Video ads

Results:

  • Conversions (purchases) – 79 (119% increase)
  • Cost / Conv – 90% decrease
  • Revenue – 64.5% increase
  • ROAS – 5.37 (63.5% increase)

Prospecting campaigns

Targeting (without giving too much of our secrets away):

  • Lookalikes
  • Household income level
  • Engaged shoppers
  • Relevant interests
  • & more

Creative:

  • Static image ads
  • Carousel ads
  • Collection ads
  • Dynamic carousel ads
  • Video ads

Results:

  • Conversions (purchases) – 98 (100% increase)
  • ROAS – 7.99 (100% increase)
Facebook Ad
Facebook Ad
Facebook Ad

Recap

Before we took over Horus Straps’ advertising, they had no customer acquisition campaigns on Facebook and Instagram. In just one month, we increased their Facebook revenue from new customers by nearly 100%. We now focus heavily on acquiring new customers and have also improved their retargeting efforts.

MAKE IT HAPPEN