eCommerce & Digital Marketing Blog

January 29, 2021

Year-End Agency Conference + 2021 Kickoff

2020 was a challenging year for all, but the one bright spot throughout was our team at Absolute Web. With businesses shifting their focus to…
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January 28, 2021

Determining if a Progressive Web App is Right for Your Business

As smartphone revenue potential continues to grow exponentially – with 60% of all eCommerce account traffic coming from hand-held devices – businesses that adopt a…
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January 26, 2021

How Financing + Installments Are Changing Online Shopping

We spoke to Josh Rauser, Account Executive at Sezzle, a solution that empowers shoppers to purchase today by breaking down their payment into four interest-free…
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January 22, 2021

Experience-Driven eCommerce in 2021

Creating an immersive brand experience from URL to in-real-life (at a time when in-person experiences are limited) has become a must, especially amidst a global…
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January 19, 2021

eCommerce Business and Technology Predictions for 2021

2020 made an impact on just about everything, eCommerce included. With consumers spending more time at home, online spending remained impressive. In Q3, $1 in…
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January 15, 2021

Emulating In-Store Shopping Experiences, Online!

As brick and mortar stores begin to fade out and eCommerce stores proceed to grow in popularity, consumers are seeking comparable experiences online. For Thomas…
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January 11, 2021

Growing eCommerce Brand Loyalty with Community Marketing

As a brand, building a community is a fantastic way to connect with your audience – it can bring you prospective buyers, and help you…
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December 23, 2020

How to Use Instagram Guides for Your Business

To help users more easily discover and sift through targeted content, Instagram launched a new format: Instagram Guides. Similar to scrolling through a blog post,…
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December 21, 2020

Absolute Web Awarded Partner of the Year by Searchspring

We’re excited to announce that Absolute Web was named Multi-platform Agency of the Year 2020 by Searchspring! Searchspring, a leader in eCommerce site search and…
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December 10, 2020

Marketing Sustainability Without Greenwashing

Greenwashing, also known as ‘Green Sheen,’ is an unfortunately common marketing strategy used to make a brand seem more eco-friendly or healthy than it actually…
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