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December 15, 2016
10 Ways to Convert Holiday Traffic Into Sales
Tis the season for holiday shopping online, It’s no secret the holiday season is the most profitable time period for retail businesses. Customers have a festive mood dreaming of a long-awaited family time and gift giving – and they’re ready to open their wallets. so it’s time to adjust your sales strategy and get your website ready to convert more visitors into buyers. Using one or more of these nine optimization tactics will increase your chances of turning holiday shoppers into customers.
Adjust Your Website For Showroomers
Shoppers will frequently check online for a lower price when they are visiting a retail store and they see an item that would be a perfect gift. Faced with a higher than expected price tag or a long checkout line, they will pull out their phone and do a quick search. Highlight your holiday offers, such as free shipping or a coupon code, with a slider or pop-up so consumers will feel like they are securing a better deal when they buy online.
Publish A Gift Guide
After spending the day at a crowded mall and coming home without enough gifts for everyone, people will enjoy a helpful gift guide with gender, age and price categories. Consumers get burnt out shopping, therefore, anything you can do to make shopping easier will help you get the sale.
Also post some helpful articles on your website that help consumers select the perfect gift. When people shop for a loved one, they may not share their interest in fishing, cooking or scrapbooking, so they are unsure what to purchase. Not only will you reduce returns, you will be incorporating keyword phrases that show intent to buy, such as “best fishing rods for fly fishing enthusiasts.”
Shipping Information Is Vital
Don’t make visitors hunt for your shipping information during the holiday season, they are seeking hassle-free shopping experience online. While you cannot control the post office or FedEx delivery times, ensure your visitors know how quickly your business processes orders and what shipping options are available. In addition, ensure your businesses’ address is on the home page of your eCommerce site; no one likes putting the ideal gifts in their cart only to find that they will ship from China and arrive in six or eight weeks. Offer expedited shipping options for those last minute shoppers.
Optimize Your Website For Mobile Visitors
If you cannot offer mobile visitors a good experience, they will shop elsewhere. Pages should load quickly and visitors need to find what they are looking for easily, without scrolling or pinching. If you have an eCommerce site with a responsive design, it should already be mobile-friendly.
Offer 24/7 live chat for visitors with concerns or questions; people love instant responses. If you already have live chat, simply extend the hours, or if you are on a limited budget, use an automated assistant. Consider proactive chats when visitors land on certain pages or ask if visitors need any help if they abandon their cart.
Remind busy holiday shoppers that your great deals are still available by retargeting them using third-party advertising networks. When a person visits your website without converting, they will view your ad on other websites that they visit. Remarketing, or re-engaging customers via email after they have made a purchase or abandoned their shopping cart, is also an option to raise your conversion rate this holiday season. Send free shipping offers or coupon codes to entice previous visitors to return.
Upgrade Your CTA Buttons
Never underestimate the power of a great call-to-action button. Choose a vivid color for CTA buttons that will stand out from the other elements on your website and use a slightly larger text than your product’s description. Incorporate action words, however, keep the text short and to the point. Mobile users should be able to find your CTA button without scrolling.
Add Landing Pages For Social Visitors
Visitors from paid social media campaigns are valuable, so roll out the red carpet for them and take them directly to your holiday promotion. Often underutilized, landing pages are simply another page on your website that offers a focused buying experience, which include all of the necessary information a visitor needs to make a decision, without any distractions.
Holiday shoppers are more likely to convert if they trust a website to ship promptly and if they feel certain that their financial information is secure. Place customer testimonials on your landing page or use a link to a separate page if you’ve accumulated a number of comments from satisfied customers. In addition, place trust seals that you have earned, such as TRUSTe or PayPal Verified, in a prominent location.
Replace Any Low Resolution Product Images
Since shoppers cannot touch products they view online, high resolution images are essential for making the sale. Include multiple images from different angles and try to show someone using the product in one of the images.